I have been thinking about innovation. It’s a word we all use and while we intuit its meaning, it is also a word that can have an elusive definition. Check a dictionary (I used dictionary.com) and the definition is not crystal clear, at least to me: “something new or different introduced.”
When most of us think of innovation or of being innovative, we attach value to the words. We naturally think innovations should be good things, not just anything “new.” We believe innovation should improve quality or speed things up or save money, make life easier, and other stuff like that.
Some writers talk about the process of innovation and in that type of discussion, give shape to what the term means. So, not really a definition, but rather a roadmap toward innovative solutions and, I believe, the development of an organizational culture that will result in new ideas and adjustments to our businesses that add value.
The Practice of Leadership blog reports on five principles of innovation as developed by the Center for Creative Leadership. Here is an overview of what the blog tells us.
Innovation begins with people. Without the minds, creativity, and problem solving skills of people – typically people working together – innovation will not take place. The first principle the writers mention is that Innovation begins when people convert problems to ideas. This involves people making inquiries, analyzing things, paying attention to obstacles as well as aspirations. “The process of innovation is indebted to the trouble that comes about when we are surrounded by that which is not solved, not smooth and not simple.” As well, innovation requires a culture and climate “that encourages inquiry and welcomes problems.”
This means that staff must feel free to pose the difficult question, offer points of view that might be seen as unconventional or, at times, out in left field. People must feel free and safe to risk going against the grain. An organization that is suspicious of differences or that automatically chooses tradition over challenging the norm will be hard pressed to instill an innovative spirit among its people.
This is not to say that tradition and convention are not to be valued. In every organization there are habits and patterns, systems and processes, and protocols and techniques that should be understood before one is quick to change them. Valuing how we do things, however, does not make how we do things sacrosanct.
If an organization’s leadership is not able to move with eyes open and accept change as not only what happens to us, but more so what we must engage in to be continually successful and valued, the organization will, at best, just plod along.
Think for a moment about the Swiss who for so many years were the kingpins of watch making. Swiss watches were synonymous with quality. There was prestige associated with owning such a time piece. The Swiss were also known for being innovative, but they became complacent and unable to break out of their paradigm of what a watch was.
Did you know that the Swiss invented the digital watch? They even showcased their invention at a convention, but they were so sure their idea was not marketable, they did not bother to patent it. It was the Japanese who saw the innovation, recognized the marketability of this fresh, exciting idea of what a watch was.
The result was that in a very short time, digital time pieces took over the market place, with the Japanese crowned as the new kingpin. The Swiss were reduced to being a minor player for many years. Their own innovation lost to their inability to recognize how their bright minds could revolutionize watches.
This suggests that innovation is only truly innovation when it moves beyond an idea to something that exists and is used. In other words, innovative minds will generate ideas, often out of the box ideas, but not all ideas will come to fruition, not all ideas will become innovations. It also suggests that the innovative process somehow must result in a paradigm shift. For the Swiss, they were so locked in to what a watch is, they could not see what a watch could be.
Stay tuned for Part Two which will cover the second principle of innovation which is: “Innovation needs a system.”