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A plethora of partners really puts the United in United Way and make us what we are. 

Our corporate partners are essential, running United Way workplace campaigns, loaning us employees to serve as Leadership Executives and volunteering in droves during our Day of Caring and throughout the year.

Our social service agency partners efficiently provide quality education, financial stability and safety net programs to those in Pinellas and Hillsborough counties who need them.

We play great with our local sports teams, including the Tampa Bay Rays, the Tampa Bay Lightning and the Tampa Bay Buccaneers, with whom we just celebrated Hometown Huddle. Read more about it, and about the Lightning’s participation in Day of Caring, in this issue of LIVE UNITED Now.  

Diana listens to Just Elementary students at Hometown Huddle.

Many business and community leaders serve on our board and our committees and help guide our policies.

We join with other local organizations, public and private, in multiple ways to achieve the common good. Three of those organizations are the Children’s Board of Hillsborough County, the Juvenile Welfare Board in Pinellas County and the Allegany Franciscan Ministries.

Our partnership with the Children’s Board is evident in the success story of Cherry Hallback, a woman who opened an assisted living facility to serve rural Hillsborough County. Cherry received a United Way of Tampa Bay IDA grant, which is partially funded by the Children’s Board. The Children’s Board also happens to be a funder of Bright Beginnings, the organization that provided case management for Cherry. Our role was to ensure that Cherry was a viable candidate for the grant, make sure she met all the requirements and provide some cheerleading along the way.

The Children’s Board also partners with us in the Prosperity Campaign, which provides free tax preparation to working families.  Our goals are interwoven and we work together to improve the lives of those in our community.

Cherry is working to help those in her community. You can read her story in this issue of LIVE UNITED Now. Without partners working together and, of course, without her determination, her residents would have to find another place to live.

Partnerships are a beautiful thing. I’m grateful for yours.

Diana Baker, President/CEO


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