You are currently browsing the monthly archive for July 2008.

Read Part One here and Part Two here and Part Three here

People are the drivers of success in an organization. Systems, policies, processes, and so forth are all created by people with an eye on helping people create and sustain a healthy, viable organization. As well, it is people who purchase products or services, who donate to charities, who volunteer, and so forth. Everything in a business or a non profit organization comes down to people. This is no less true when it comes to innovation.

An innovative environment is one that promotes engagement and proximity. It is appropriately inclusive. While our work structures are changing, allowing for more remote workers, more outsourcing, and increased automation, we need to be careful to maintain balance.

Our employees need to be together. They need to be in contact with one another. Face to face, not just through emails, telephone calls, and other electronic media. This is what the fourth principles is about: “Co-locating drives effective exchange.”

“Co-location refers to physical proximity between people. It is a key for building the trust that is essential to the innovation process. It also increases the possibility for greater exchange of information, cross-fertilization of ideas, stimulation of creative thinking in one another and critique of ideas during their formative stage.”


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