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Pete Norden, Sarasota Area Chair; Katie Knight, Sarasota Area President; Barbarb Siemer, Al Siemer and
Diana Baker, President & CEO of United Way Suncoast.

United Way Suncoast is pleased to announce that Barbara and Al Siemer of Sarasota County, will receive the National Tocqueville Award®, United Way Worldwide’s highest recognition within the Tocqueville Society. The prestigious award will be presented at United Way Worldwide’s annual Tocqueville Leaders Gathering in Washington, D.C. on April 12, 2013.

“It is with great delight that Barbara and Al have been selected for this award,” said Diana Baker, president and CEO of United Way Suncoast.  “This is especially wonderful and honors two of our region’s great philanthropists and civic leaders.”  Pete Norden, chair of the Sarasota area board of United Way Suncoast added, “We could not be prouder of our neighbor and friends.  The Siemer family brings so much good to the world with their generosity, I cannot think of anyone more deserving.”

The National Tocqueville Society Award® recognizes outstanding examples of deep and abiding commitment to community service. Membership in the Society is granted to individuals who contribute a minimum of $10,000 annually to United Way programs and services. United Way provides guidance to United Ways in developing local Tocqueville Societies, which recognize outstanding volunteer service by presenting local Tocqueville Society Awards; involving and cultivating new influential leadership; encouraging major gifts among high-wealth individuals; and cultivating additional resources with which to strengthen their communities.

The Siemers are in grand company which includes such notable award recipients as Presidents Jimmy Carter and Ronald Reagan; Microsoft’s Melinda and Bill Gates; Publix Super Markets’ Carol and Barney Barnett; NFL Commissioner Pete Rozelle; Secretary of Health, Education & Welfare John W. Gardner; Notre Dame University’s Father Theodore Hesbergh; American labor leader George Meany and many others including the very first recipient, Bob Hope.

“Barbara and Al Siemer’s accomplishments go far beyond their philanthropic leadership,” said Brian Gallagher, President and CEO, United Way Worldwide. “With the Siemer Institute for Family Stability, they have created a model for the future of the United Way network. The only way we can effectively address the issues that face communities around the world, at the scale we must, is by bringing them together to learn from each other and work toward a common purpose in education, income and health. The Institute demonstrates just how the power of our far-reaching network can be harnessed to advance the common good.”

The Siemer Family joined United Way of Sarasota County Tocqueville Society in 2001, and Barbara became active in the United Way Women’s Initiative.  Through the activities of the Women’s Initiative, Barbara and Al supported crisis childcare scholarship, helping a woman named Bridgette not only with childcare, but with Christmas gifts.

By late 2002, Barbara had approached United Way regarding the development of a program that would impact the mobility of students in grades K-12.  She was in the process of commissioning the “Columbus Public Schools Student Mobility Research Project” in Ohio and wanted to explore opportunities in Sarasota.  United Way was the lead agency for the Homeless Continuum of Care and prevention funding was extremely limited.

Under Barbara’s leadership, concepts and outcomes were drafted and an active partnership with the Sarasota County Schools was pursued.  Initial visits were made to the Superintendent and implementation models were explored.  The Superintendent directed school social workers to begin discussion on identification of potential students.  United Way, with Barbara’s guidance, chose the “Single Lead Implementing Agency” model and selected Jewish Family & Children’s Service, Sarasota – Manatee, Inc.  to be that lead agency in 2003.

By June 2, 2003, a six month outline of operational/administrative expenditures for the Sarasota County Prevention of Homeless Program was presented to the Siemer Family with the understanding that as a challenge grant, matching dollars would need to be raised by the United Way for the financial assistance portion of the program.  Barbara answered with the first $50,000 grant on June 26, 2003 and the program began.

Throughout 2003, the Siemer Family Foundation provided dedicated funding for cost effective, integrated case management and emergency financial assistance to improve children’s academic success by decreasing family mobility and supporting homeless prevention.

The Siemer Family Foundation continues to provide a discretionary $10,000 gift each year in addition to the $50,000 funding for the Building Strong Families Program (formerly the Sarasota County Prevention of Homeless Program). Their gift has inspired other Tocqueville families to increase their giving to United Way, by investing in Building Strong Families as well as other programs.

In 2008, Barbara and Al Siemer joined the Tocqueville Society Million Dollar Roundtable.  Their gifts to Columbus, Ohio and Sarasota, Florida have funded and leveraged long-lasting changes by addressing the underlying causes impacting at-risk children and their families.  Their leadership and future plans will create opportunities for a better life throughout Florida.

During the past ten years, integration and maximization of limited resources to support homeless prevention have been leveraged by the Siemer family’s generosity.  In addition, their positive influence built strong collaborative partnerships with numerous agencies, funders and in-kind services.

In May 2009, United Way, with Barbara and Al, invited several other Florida communities to consider implementing a localized version of Building Strong Families with the ultimate same two outcomes: improve children’s academic success by decreasing family mobility and supporting homeless prevention.  Each of the communities approached joined and the Siemer moved to spread the success across the country with Ohio communities as the next expansion.

The Siemer Institute for Family Stability was founded in Columbus, Ohio, and today the program is in 22 communities with eight more to be established by the third quarter of 2013 and seven additional communities by the end of 2013 — helping thousands of children and families.

In 1986, the Alexis de Tocqueville Society of United Way Suncoast – Sarasota Area was founded by eight outstanding donors and joined as a Member of the National Society under the leadership of Jane Cook and Alex and Betty Schoenbaum.  The Sarasota Area Society has won national awards in 2000, 2004 and 2007 and hosted the annual National de Tocqueville Society meeting in 2001.

Barb and Al Siemer own Desco Corporation, a holding corporation for several manufacturing companies in the United States and Europe. Desco also includes Desco Capital Partners, which makes venture capital investments. A graduate of Muskingum College, Mrs. Siemer began her career as a high school English teacher. She is an active board member with I KNOW I CAN and the Columbus Museum of Art. Mr. Siemer is a graduate of John Carroll University. He also holds a bachelor’s degree in foreign trade from the University of Arizona (Thunderbird) and a juris doctor degree from Cleveland Marshall Law School.

The purpose of the Siemer Family Foundation is to provide funding for those institutions and organizations whose purpose is to affect continuing and long-term benefits for societal, educational, and cultural needs of the community.  The Foundation’s goal is to support those organizations which provide solutions for social problems, education and/or training to enable young people to be self-supporting, and support for civic and cultural organizations which enhance the quality of life in this or other communities.  The Siemer Family Foundation was established in 1997 and has focused the majority of its grantmaking in the area of education.

United Way Suncoast is a local not-for-profit organization working in DeSoto, Hillsborough, Pinellas, and Sarasota counties since 1924 to mobilize the resources of individuals, companies, government, and labor to achieve positive, lasting changes in the lives of people in the community. The Suncoast  mission is to inspire leaders and partners and mobilize resources to make a measurable difference in the lives of people in our community.

United Way Suncoast views income, education and health as the basic building blocks of independence. By addressing all three of these issues through the human services programs it funds, United Way helps families become stronger and communities more vibrant.  United Way Suncoast helps people build better lives by helping kids graduate and helping families find paths out of poverty.  For more information on United Way visit on the web.


United Way Suncoast is looking for volunteers to serve as part of a statewide initiative to help young children learn to read at grade level.  ReadingPals is a program focused on increasing the number of students who are reading at grade level by the end of third grade.

United Way will connect volunteers to a particular site based on their preferred location schedule. Volunteers will undergo a background screening and receive training in the curriculum selected for their region prior to being assigned a reading pal. Volunteers will continue to work with children in ReadingPals throughout 2013.

Those interested in becoming ReadingPals volunteers should contact United Way Suncoast. Interested prospective volunteers should contact Nicole Brown, Program Manager, ReadingPals, by calling 813-274-0998 or emailing her at  She encourages volunteers to become a part of the program.  “Great readers eventually become great leaders,” said Ms. Brown.

Volunteers will commit to reading for at least an hour per week throughout the school year with one, two or three children. The program uses proven techniques to meet the needs of each community. Volunteers will read a book out loud, guiding children through literacy activities and general conversations about the book. The program also begins to build home libraries for participating children by sending books home throughout the school year.

Children who read at grade level by the fourth grade are four times more likely to graduate from high school. Graduates earn more throughout their lifetime, make better choices, use fewer social services and statistically are more likely to stay out of trouble.

“United Way Suncoast is working with local school districts, early learning coalitions, children’s services councils and other children’s organizations to help students from pre-kindergarten to third grade,” said Diana Baker, president and CEO of United Way Suncoast. “Through Carol and Barney Barnett’s generosity, we will be able to recruit hundreds of local adult volunteers and launch the program in some of the most challenged public schools and neighborhoods.”

In August, 2012, Governor Rick Scott and First Lady Ann Scott joined former Miami Herald Publisher Dave Lawrence, chair of The Children’s Movement of Florida, and Carol Barnett, president of Publix Super Markets Charities, to launch ReadingPals early literacy initiative. Thanks to the Barnett’s generosity, ten United Ways across Florida will share $3 million over three years to achieve the goal of helping children read on grade level by third grade.

“We so strongly believe that the future of our state rests in the hands and minds of our youngest that we have personally contributed to the launching of  Reading Pals — an early literacy initiative in ten Florida regions. Our goal is to ensure that more children are reading at grade level by the end of third grade,” said ReadingPals sponsor and proponent of early learning, Carol Barnett. United Way is extremely excited to embark on this new journey towards academic excellence and help people throughout the community.

“Today’s third graders are tomorrow’s doctors, engineers, teachers and innovators — tomorrow’s job creators,” said Governor Rick Scott. “What Carol and Barney Barnett are making possible will make such a difference in the future of our state, and Ann and I look forward to working with them on this great initiative.”

“We are a blessed family, and feel obliged to make sure we give back a full measure to our community and country,” said Carol Barnett, who is also vice chair of The Children’s Movement. “There’s no greater investment we could make in the future of Florida.”

“The early years when 90 percent of brain growth occurs are crucial to growing children who become eager students and contributing adults,” said David Lawrence, Jr., chair of The Children’s Movement of Florida. “Learning to read by third grade is crucial, and reading to learn must become the standard by no later than fourth grade. The very future of our state and country depend on this.”

The Florida Department of Education recently released the statewide 2012 third-grade FCAT 2.0 reading scores, and 44 percent – 89,491 students – were found to be reading below grade level. These children, who struggle with reading at a young age, will be four times more likely to drop out of high school than their peers reading at grade level.

Ten United Ways across the state have received ReadingPals grants.  Locally, this includes United Way of Central Florida (Polk and Highlands counties), United Way of Manatee County, and United Way Suncoast (DeSoto, Hillsborough, Pinellas, and Sarasota counties.

United Way Suncoast has made a commitment to work with children and youth to help them achieve their full potential in life by focusing programs on early childhood learning.  This is part of their three-part community impact agenda that includes financial stability for families and health initiatives.  Learn more about United Way Suncoast at .



Our campaign included time at the Boys and Girls Club in Clearwater’s North Greenwood neighborhood.

A disturbing report was released last month. According to the Census Bureau, the U.S. poverty rate spiked to 15.1 percent in 2010, the highest level since 1993. The rate in Florida was 16 percent. 

In 2010, poverty was defined as an annual income of $22,314 for a family of four and $11,139 for a single person.  

The news was even worse for our nation’s children, whose poverty rate was 22%. That means that almost one in four children in our country lives in poverty.

As I think about the struggling families in our area, I’m determined that United Way of Tampa Bay will work harder than ever to help.  

Last year, we invested 40 percent of your donations in our safety net services. Our partner food banks served 80,000 people – up 10,000 from the previous year. Our sheltering partners provided a safe place to sleep for more than 4,300 people.  We are the fiscal agent and manage distribution of the Emergency Food and Shelter Program that allocates dollars for food, rent, mortgages and utilities for the neediest in our community. And we provide free tax preparation to working families to ensure they keep more of what they earn.

As you think about your investment in your community, consider these numbers. Think about the children who are living in poverty. When you’ve given what you’re able to, think about other ways you can help. Become a tutor at a low-income school. Volunteer at a social service agency so they can use their funds to serve the community.

I have high hopes that one day soon, more people will be employed and more families with children will be lifted out of poverty. I know that without your help, your investments and your time, we would not be doing as well as we are. Thank you for doing what you can to help others. Your caring keeps me going.


Diana Baker, President and CEO

Clearwater kids with who have had difficulty with law enforcement and keeping up in the classroom have found a new resource to get back on track toward graduation.

Many of these students have lost academic credits — but through Operation Graduate, many are recovering academic credit and on the path to their cap and gown.

Credit recovery students completed Operation Graduate, each with his or her own unique success story. Twelve students received certificates of completion August 4th, 2011, during a ceremony at Clearwater Police Headquarters. The following two success stories highlight the positive impact this program has had on participating students. United Way of Tampa Bay has been a partner in this program and the results are optimistic.

A teenager with a 0.5 GPA missed 118 days of school and was arrested five times between 2010 and 2011. When this teen entered the program he was skeptical and not convinced he was able to graduate. He was encouraged to put the effort forth in credit recovery to get back on track in school. The teen was present every day for Operation Graduate’s credit recovery program and earned a half credit for English and is well on the way to completing the second half credit. A half credit is equivalent to half of a normal school year. Since joining the program, the teen has not had additional contact with law enforcement other than mentoring.

Another teenager never attended a full day of school last year.
This teen had a 1.1 GPA and was arrested six times in the past two years. She was also skeptical of the program and was also encouraged to put forth an effort in the program. She has earned one full credit in algebra, making up for two failing grades. Since joining the program, this teen also has not had additional contact with law enforcement other than mentoring.

The credit recovery portion of the program includes juveniles who are currently on probation. Officer Christian Zarra is the coordinator and works with the Department of Juvenile Justice. “This job is more than about making arrests. It’s about helping people,” said Ofc. Zarra. “We don’t want to simply continue arresting these kids. We want to do something to help change their lives.” During yesterday’s ceremony, several children spoke about how Operation Graduate changed their outlook on life and gave them a second chance and a new dream. Due to confidentiality and public record laws exemptions, no names or photos will be released.

Operation Graduate seeks to increase the number of youth with on-time graduation, introduce high school students to college and work experiences, help develop life skills and provide students and their families with service referrals and interventions. Partners include the Clearwater Police Department, United Way of Tampa Bay, St. Petersburg College, Clearwater Campus, Pinellas County Schools, Florida Department of Juvenile Justice, Clearwater Parks and Recreation and the Upper Pinellas Ministerial Alliance.

United Way of Tampa Bay’s Seventh Annual Art of Giving Event

An exciting, glamour-filled evening with fashion guru Tim Gunn will be held Thursday, May 5, 2011 at the A La Carte Event Pavilion in Tampa –helping local kids and their families.

United Way of Tampa Bay’s Seventh Annual Art of Giving is themed “Caring with Style” and benefits the Summer Care, initiative which provides free summer child care and financial education to working families in Tampa Bay. Art of Giving is a special fundraising event produced by the volunteers of United Way’s Women’s Leadership group. Individual tickets are $125; table sponsorships are available.

The marquee presentation brings noted celebrity Tim Gunn to the stage where he will enlighten and entertain on his career and experiences from his lofty perch in the world of fashion. His famous catch phrase, “make it work” helps to provide insight and inspiration on doing your best and looking your best.

Mr. Gunn is the Chief Creative Officer of Liz Claiborne. He serves as the co-host and mentor of the six-time Emmy-nominated Project Runway, a reality-based fashion design cable series. He has covered the red carpet at the Academy Awards, Emmy Awards and Golden Globes for The Today Show and Entertainment Tonight, and co-hosted the Official Oscar Red Carpet Pre-Show in 2011 for ABC. Mr. Gunn has penned articles for Elle, Seventeen, People, US Weekly, Fortune, and Marie Claire. His first book, A Guide to Quality, Taste and Style, was the core of ‘Tim Gunn’s Guide to Style’, a two-season makeover show on Bravo. His newest book, Gunn’s Golden Rules, and rose to #5 on the New York Times bestseller list.

Art of Giving is filled many activities, including both silent and live auctions. The “Power of the Purse” auction will include haute couture purses from some of the most luxurious international designers, fabulous trips to international destinations and more. Generous donations for the Art of Giving auctions were provided by Busch Gardens, Cason Portrait Studio, Clearwater Marine Aquarium, Columbia, Dali Museum, Dinner Done, Florida Aquarium, Florida Estates Winery, Fred Astaire Dance Studio, Ken Walters Promotions & Products, Kramer Portrait Studios, New York, Lowry Park Zoo, Massage Envy, Melitta USA, Inc., Outback Bowl, Post Card Inn, PRP Wine International, Sarasota Opera, Stumps/Howl at the Moon, Sunken Gardens, The Pink Petticoat, The Ritz Carlton Orlando, Grande Lakes, TinaTapas, TradeWinds Island Resorts, University of South Tampa, Athletic Department, Westchase Golf Club, Wright’s Gourmet House, Wyndham Tampa Westshore and others.

“Tim Gunn’s appearance at this year’s Art of Giving takes us to a whole new level of fun and fundraising,” said Afira DeVries, United Way of Tampa Bay Vice President of Resource Development. “And when you recognize we are raising money so parents can send their children to a safe environment during the summer, it becomes more of a labor of love.”

Art of Giving is presented by Bank of America and is sponsored by Publix Super Markets Charities, Gerdau Ameristeel, Ace Beauty Company, Barefoot Wines, Flowerama, Kelloggs/Kashi, Lazydays, Neiman Marcus Cosmetics, Verdacia Salon and Spa, Westshore Plaza, and Whitebook Agency. Media sponsors include the Tampa Tribune and NewsChannel 8, Cox Radio Group, Genesis Communications, and the Tampa Bay Business Journal.

Women’s Leadership is a unique group of women who recognizes the need to move our children and families from a place of instability to independence by providing out-of-school care and financial literacy programs. The movement accelerates the community’s goal of ensuring that every child begins school ready to learn and graduates with the skills necessary to enter into higher education and job training.

For tickets visit ART OF GIVING Registration or call 813.274.0914.

Event Schedule:

Art of Giving
Thursday, May 5, 2011
5:30 – 6:30 p.m. Cocktails, Registration, Auction & Fashion Fun
6:30 – 9:00 p.m. – Dinner and Program

A La Carte Event Pavilion
4050 Dana Shores Drive
Tampa, FL 33634
Tickets: $125.00

Table sponsorships available

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